Capio is a leading healthcare provider in Europe and supplies services within several medical specialities. A design language was required to work alongside their incumbent logo, and to promote and support more

than 100 individual operating units across Sweden, Norway, Denmark, Finland,

France, UK, Spain and Switzerland.

The design language generates the feeling

of modernity, freshness and confidence. Literature has a curved outer form to soften the subject matter and generate a distinctive standout from its competition. A set of

Brand guidelines were created showcasing examples of literature, internal comms,

digital templates, signage, uniforms

and livery.

Strategy Chris Rendel

Photography Tim Flach