I am a versatile and innovative graphic designer with over 20 years experience.
I specialise in brand identity creation and development, packaging, print, spatial

and digital design.

I work with entrepreneurs and established organisations across a broad spectrum

of sectors, to define, create and deliver design projects.

Henry Garfit

Founder/Director

We were delighted with Simon’s designs
for our first brochure. Based in the tourist destination of West Cornwall and opening
the art school towards the end of the season we knew we had to reach a local customer base immediately upon opening in the Autumn.

The brochure we distributed throughout
West Cornwall basically made our business and helped us have a successful winter period. With a difficult brief of the need for a brochure with a huge amount of information on our art courses but a desire on our part
to create a clean and minimal design,
Simon had his work cut out.

He created a bold design which was easy

to read and well laid out with an intelligently designed colour coded calendar for our thirteen different art courses. I cannot recommend Simon more highly and we
will be working with him on our upcoming brochure and advertising campaigns into
the future.

Katherine O’Shea

Communications Manager

Simon is a pleasure to work with.
Innovative, creative, receptive and helpful, we were delighted with the results.

His thoughtful designs reflected exactly

the spirit of our project and of Reprieve’s overall mission. They were delivered on time and accurate down to the last detail. Simon works quickly and flexibly and produces consistently exceptional design work.

Christine Fernandes

PA to UCL SSES Director

My definition of a good graphic designer

is one who listens to what the client wants and delivers on time. On both these points

I can highly recommend Simon who did

some amazing work for us. While following our ‘guidelines’, he brought his own original input to the project and produced an image that has proved a great selling point. Simon is a hardworking, reliable, no nonsense,

true professional and it is a pleasure to

work with him.

Hilary Dominey

Head of Marketing

Simon has done an excellent job with

the continued development of our brand communications and packaging. He is a pleasure to work with and delivers on

time without compromising on quality.

Rachel Beasley

Founder/Director

I first worked with Simon at Ogilvy, and therefore was aware of his fantastic work

before hiring him for a store branding

project. His creativity, attention to detail

and knowledge of this sector meant that

he was great to work with. You can trust Simon to get to the heart of a brief and

create work you are proud to present

to clients.

Simon Smith

Creative Director

Simon is a contemporary type and illustrative designer and Creative Director. Having worked with him on many projects over several years I have enjoyed seeing his experience, knowledge and ability to think strategically bring together a unique but

very elegant and modern touch to our work. He is a pleasure to work with and a great asset to any design team.

Howard Wakefield

Creative Director

Simon has worked on numerous projects

with us, being an eager and enthusiastic colleague. We are always delighted by the quality of his work, which makes him an integral part of our design team.

Jenny Lau

Retail Design Manager

Simon is a highly creative and versatile graphic designer who is a rare talent.
An absolute pleasure to work with.

Books

Fuse 1-20, 2012

Juries

Roses Creative Awards, 2007

Press

Creative Review, 2011

Design Week, 2008

Graphics International, 2005, 1998

Wired, 2009

Web

Design Week, 2013, 2010

Visuelle, 2012